About Us

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The Winestyr Story

In a world where store shelves are becoming increasingly overwhelmed with mass-produced wines and marketer-created brands, Winestyr offers an alternative. We’ve spent countless hours searching for the best small wine producers, tasted thousands of wines, and have genuinely immersed ourselves in our passion for discovering wines that move us. Based in Sonoma County, CA, our mission is to relentlessly curate the best selection of small production wines possible and make them accessible to you through the most authentic wine buying experience out there.

The Problem

Fact: Over half the wine sold in the U.S. is made by one of three giant producers. These industry behemoths have done a pretty incredible smoke and mirrors act by creating countless brands that look like small production wineries, but, in fact, most of the wine you can find at restaurants or on store shelves comes from the same place. The end result is the proliferation of homogeneous, boring wines.

The Solution

We couldn't find an online experience that lived up to our standards of curation, transparency, and authenticity - so we built one. Winestyr gives you unprecedented access to a curated collection of wines from the over 7,000 wineries in the United States. Most of these producers are actually too small to warrant the attention of retailers so they are genuinely hard to find. Until now. We’ve combed the country for the best producers, met with hundreds of winemakers, and tasted thousands of wines. We make our favorites available to you here.

Bob Wilson, Chief Executive Officer

With almost ten years of wine industry experience, Bob got his start working inside a large wholesaler in Chicago representing the portfolios of some of the largest wine and spirits suppliers in the world. Bob is a Certified Specialist of Wine (C.S.W.) accredited by the Society of Wine Educators. A lifelong dog lover, Bob and his wife have spent time rescuing and finding forever homes for stray dogs from the Caribbean. He is also passionate about traveling, reading, music, and college football. Bob holds a B.S. in Finance from CU-Boulder.

John Wilson, Chief Operating Officer

John is an expert in the complex and often misunderstood world of direct-to-consumer wine law, and is the architect of the unique process by which Winestyr facilitates direct-to-consumer sales by wineries. John holds a B.S. in Advertising from the University of Colorado at Boulder, as well as a J.D./M.B.A. from Loyola University Chicago. Prior to co-founding Winestyr, John worked at a general practice law firm in Chicago. He enjoys spending time with his wife and children, and also coaches a local Peewee hockey team.

Scott Washburn, Chief Growth Officer

Scott has an extensive background in sales and analytics, with a focus on e-commerce, and is obsessed with creating a seamless end-to-end experience for Winestyr customers. He's played an integral role in designing Winestyr's packaging, website, and user experience, as well as opening and managing Winestyr's fulfillment center in Sonoma, CA. Scott holds a B.S. in Finance from CU-Boulder. Prior to co-founding Winestyr, Scott was an early employee and sales executive at Groupon in Chicago. Scott enjoys BBQing on his Big Green Egg, listening to tech podcasts, and watching the Chicago Cubs.