I've been a Winestyr customer for a couple of years. For me it has completely changed the way I buy wine. As a member of the wine club, I eagerly anticipate my shipment each month. Furthermore, I end up buying more of the bottles that I really like off of the website. Bottom line is the wine is excellent, and that keeps me coming back. The wine most people have access to just isn't that good (think grocery store wine). Winestyr has done the heavy lifting for you by identifying great wines and providing access that never existed. The website is cool, the packaging is cool, the convenience is cool, the concept is cool...but again, most importantly the wines that Winestyr offers are excellent.